Shopify & eCommerce Tips - Weekly Summary: Selling More Subscriptions, Conversion Basics, eCom 2.0
This post is a structured & expanded list of Shopify tips for artists & makers looking to sell better online. Original info from my daily tips Instagram microblog, link at the end.
PART 1: eCommerce 2.0: How did eCommerce handle COVID, and where is it headed?
- In April 2020 online shopping accounted for 30% of total global retail, growing from 18% over 2019 - although we will see decline once we re-open, we will also see a permanent bump from people who had a great online experience
- This time gave eCommerce a large influx of first time customers = Your online experience needs to seamless on every device, plus have clear & easy to reach Customer Support - "eCommerce shopping used to be done on weekends & evenings. Now the hot times are Mon & Tues mornings... eCommerce is no longer discretionary & recreational, now it’s a must and a priority" - Jay Mayers, Co-Founder, Bold Commerce
Full Insights on eCommerce 2.0, and tips on how to thank your first time customers on my last blog.
PART 2: Weekly Conversion Rate Optimization Tips
eCommerce Conversion Basics: Sell more by getting your site visitors to like, trust, & respect your site. How? Here it is:
Get site visitors to like your brand:
Show quality product photos (1000x1000px)
On hover - show lifestyle images of people using your products
Write on-brand, custom product descriptions
Get site visitors to respect your site design:
Visitors' desired product can be added to cart in under 5 clicks
Your collections are organized & filterable
Your inventory is accurate & available in popular sizes
Get site visitors to trust your business:
Your refund policy is beside "Add To Cart"
Product reviews are displayed on Product & Collection pages
Your shipping rates are visible before checkout
Optimize your Navigation Bar:
Keep your navigation bar always visible (sticky), and focused on directing site visitors to their desired products quickly
Having product categories in the nav bar encourages customers to click through on first sight
Always visible nav bar gives customers control of the purchasing experience & builds trust
Quick navigation to customers' perfect product improves conversion
Improving Subscription Sales - three key steps:
For companies that sell consumable products like coffee/tea/healthcare/supplements etc subscriptions account for 30-80% of their total sales. These companies spend their time proportionally on creating a great subscription experience.
Great "How it Works" section: Use your Product Description section as a "How It Works", and sell the benefits of signing up for your subscription service as you would a product. Include great photography & benefits of an automated subscription service
Advertise Your Subscriptions to Everyone: Make sure that your "Subscribe & Save" program has a link in your navigation bar, and its not buried in a random product collection
Remove the most common subscription objection by clearly displaying "cancel anytime" right below you {Add to Cart} button
For more daily Shopify tips for artists & makers looking to sell better online, follow @andriyrudnyk Cheers!