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  • Andriy Rudnyk

Shopify & eCommerce Tips - Weekly Summary: Selling More Subscriptions, Conversion Basics, eCom 2.0

This post is a structured & expanded list of Shopify tips for artists & makers looking to sell better online. Original info from my daily tips Instagram microblog, link at the end.


PART 1: eCommerce 2.0: How did eCommerce handle COVID, and where is it headed?


- In April 2020 online shopping accounted for 30% of total global retail, growing from 18% over 2019 - although we will see decline once we re-open, we will also see a permanent bump from people who had a great online experience


- This time gave eCommerce a large influx of first time customers = Your online experience needs to seamless on every device, plus have clear & easy to reach Customer Support - "eCommerce shopping used to be done on weekends & evenings. Now the hot times are Mon & Tues mornings... eCommerce is no longer discretionary & recreational, now it’s a must and a priority" - Jay Mayers, Co-Founder, Bold Commerce

Full Insights on eCommerce 2.0, and tips on how to thank your first time customers on my last blog.


PART 2: Weekly Conversion Rate Optimization Tips

eCommerce Conversion Basics: Sell more by getting your site visitors to like, trust, & respect your site. How? Here it is:


Get site visitors to like your brand:

  • Show quality product photos (1000x1000px)

  • On hover - show lifestyle images of people using your products

  • Write on-brand, custom product descriptions


Get site visitors to respect your site design:

  • Visitors' desired product can be added to cart in under 5 clicks

  • Your collections are organized & filterable

  • Your inventory is accurate & available in popular sizes


Get site visitors to trust your business:

  • Your refund policy is beside "Add To Cart"

  • Product reviews are displayed on Product & Collection pages

  • Your shipping rates are visible before checkout


Optimize your Navigation Bar:


  • Keep your navigation bar always visible (sticky), and focused on directing site visitors to their desired products quickly

  • Having product categories in the nav bar encourages customers to click through on first sight

  • Always visible nav bar gives customers control of the purchasing experience & builds trust

  • Quick navigation to customers' perfect product improves conversion


Improving Subscription Sales - three key steps:

For companies that sell consumable products like coffee/tea/healthcare/supplements etc subscriptions account for 30-80% of their total sales. These companies spend their time proportionally on creating a great subscription experience.

  1. Great "How it Works" section: Use your Product Description section as a "How It Works", and sell the benefits of signing up for your subscription service as you would a product. Include great photography & benefits of an automated subscription service

  2. Advertise Your Subscriptions to Everyone: Make sure that your "Subscribe & Save" program has a link in your navigation bar, and its not buried in a random product collection

  3. Remove the most common subscription objection by clearly displaying "cancel anytime" right below you {Add to Cart} button

For more daily Shopify tips for artists & makers looking to sell better online, follow @andriyrudnyk Cheers!

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